Jorge
Velasquez
An experiential marketing team dedicated to transforming luxury brands through immersive design and unforgettable experiences.
Jorge Velasquez
Creative
Director
Visual MerchandisingRetail DesignBrand Identity3D VisualizationExperiential DesignArt DirectionPackagingUI/UX DesignCampaign IdentityStore Openings Visual MerchandisingRetail DesignBrand Identity3D VisualizationExperiential DesignArt DirectionPackagingUI/UX DesignCampaign IdentityStore Openings

Branding

01 — Case Studies
Brand Identity System
TWINE Shop Co.
For Twine Candles, we developed a sophisticated brand identity that embodies the essence of sensory connection and refined craftsmanship. Our design process focus on balance, elegance, and versatility, creating a primary logo and complementary brand marks that seamlessly adapt across various applications—from wax seals to packaging and digital branding. With a carefully curated color palette inspired by natural elements and a typography system that enhances the brand’s modern yet timeless aesthetic, we built a cohesive visual identity that elevates Twine Candles as a premium name in the luxury home fragrance market.
TWINE brand mood and photography
TWINE main logo
TWINE brandmark
Wine Branding & Collateral
Favia Wines
Full brand expression for Napa Valley's Favia Wines — label design, lifestyle photography direction, tasting event invitations, and sell sheet collateral. Elegant restraint rooted in terroir.
Favia sell sheet and bottle
Favia tasting event invitation
Favia wine tasting spread
Automotive Lifestyle Brand
Swiss Classic Car / TMLS
Complete brand identity for a classic car restoration shop and its TMLS membership program — bold typographic posters, event deck design, and marketing collateral that balances heritage with contemporary edge.
TMLS poster light version
Swiss Classic Car restoration shop
TMLS overhead classic car
Event & Experiential Design
TAG Heuer × Luft
For TAG Heuer's presence at the 2024 Luftgekühlt Porsche event, we designed an immersive brand experience that showcased the brand's deep-rooted connection to cinema and motorsport. Tasked with creating a striking L-shaped booth to display a Porsche, TAG Heuer timepieces, and the brand's legacy in film, we delivered a seamless blend of storytelling and design. Our work extended beyond the physical space, crafting exclusive posters, stickers, banners, a dedicated landing page, and an email newsletter—each element reinforcing TAG Heuer's iconic role on the silver screen. The result was an engaging, visually dynamic space that captured the essence of TAG Heuer's history in film and racing.
TAG x Luft event poster
TAG x Luft 3D environment rendering
TAG x Luft additional design

Selected Work

02 — By Discipline
Chopard boutique 3D rendering
Retail Design
Chopard Boutique
3D store visualization — Americas territory
Dadeland pop-up interior
Experiential
Dadeland Pop-Up
Immersive retail environment concept
Peg Leg Porker bourbon
Label Design
Peg Leg Porker
Premium bourbon label & brand
Walk If You Can poster
Movie Poster
Walk If You Can
Feature film poster design
Crodino billboard
Advertising
Crodino Aperitivo
Billboard & out-of-home campaign
Chopard Art Basel invitation
Invitations
Chopard × Art Basel
My Name Is Jimmy book
Book Cover
My Name Is Jimmy
Mercedes van wrap design
Vehicle Wrap
Mercedes Metris
Fleet branding & wrap design
Beach scene illustration
Artwork
Beach Scene
Digital illustration
Pet Peeves game box
Product Design
Pet Peeves
Game packaging & box design
Marka Property Management logo
Logo & Identity
Marka
Property management brand identity
Chopard Neon Flowers
Visual Merchandising
Chopard Neon Flowers
Window display concept
Chopard Visual Merchandising
Visual Merchandising
Chopard VM
Store display design
Boutique Eli
Retail Design
Boutique Eli
Boutique concept design
80s Dance
Artwork
80s Dance
Digital illustration
Hollywood Inn
Hospitality Design
Hollywood Inn
Brand identity & collateral

UI Web

03 — Web Design
Featured websites
levaco.com
Levaco — Web Design
homi.com
Homi — Web Design
pickwickyachts.com
Pickwick Yachts — Web Design
belharra.com
Belharra — Web Design
devineconcepts.com
Devine Concepts — Web Design
devineconcepts.com/about
Devine Concepts About — Web Design
fluenti.com
Fluenti — Web Design
dochenrealtors.com
Dochen Realtors — Web Design
siabit.com
Siabit — Web Design
swisspolymer.com
Swiss Polymer — Web Design
goldstarfinance.com
Goldstar Finance — Web Design
faithfeel.com
Faithfeel — Web Design
bsr.com
BSR — Web Design
ysr.com
YSR — Web Design

UI Apps

04 — App Design
Mobile applications
Kalito App
Kalito App
NutriPlan App
NutriPlan App
WiseFork App
WiseFork App
Aardy App
Aardy App
Goldstar App
Faithfeel App
Casey App
Bakers Club App
Procrastination App
Procrastination App
05 — About

Strategy first,
design second,
execution always.

I lead by doing. Fluent in SketchUp, Illustrator, Photoshop, Figma, and AutoCAD at a production level — I personally design 3D store visualizations, pop-up environments, window animations, brand guidelines, and campaign identities for some of the world's most demanding luxury houses.

My career spans Tiffany & Co., Chopard, Cartier, and L'Oréal across 300+ points of sale and budgets up to $8M. I hold the operational credibility to take a project from creative brief to grand opening without losing anything in translation.

Bilingual in English and Spanish. Based in Miami, deeply fluent in the LATAM and Caribbean market dynamics that define this region. I approach every engagement as a creative director: strategy first, design second, execution always.

Experience

06 — Career
2024 – 2025

Retail Development Manager, Americas

Swatch Group — Miami, FL
2023 – 2024

Retail Design Manager, Americas

L'Oréal — Miami, FL
2019 – 2023

Project Management & Visibility, Americas

Chopard — Miami, FL
2012 – 2019

LATAM & Caribbean Manager, Creative-Visual Merchandising

Tiffany & Co. — Miami, FL
2006 – 2012

LATAM & Caribbean Manager, Visual Merchandising

Cartier — Miami, FL
Ongoing

Brand Identity & Retail Design Consultant

Independent Practice — Miami, FL
Brands I've shaped
Tiffany & Co. Chopard Cartier L'Oréal Swatch TAG Heuer Longines Tissot Bvlgari Crodino Mercedes-Benz of Manhattan Favia Wines
07 — Get in Touch

Let's build
something remarkable.

design@jorge-velasquez.com