FREELANCE
DESIGNER
MAKING BRANDS
IMPOSSIBLE TO FORGET.
I'm Jorge, a freelance designer working across brand identity, retail environments, packaging, and digital product. 20+ years dressing up some of the world's most demanding houses. Now taking on independent work.
THINGS I'VE MADE
STRATEGY FIRST. DESIGN SECOND, execution always.
I lead by doing. Fluent in SketchUp, Illustrator, Photoshop, Figma, and AutoCAD at a production level. I personally design 3D store environments, pop-up concepts, window installations, campaign identities, and brand guidelines — for some of the world's most demanding luxury houses.
The work spans Bvlgari, Tiffany & Co., Chopard, Cartier, L'Oréal, and TAG Heuer — from a thematic high-jewelry window that sold through in a month, to an $8M flagship renovation on 5th Avenue, to freelance brand systems built from scratch for emerging brands across industries.
HANDS ON, HEAD CLEAR.
- SketchUp
- Illustrator
- Photoshop
- Figma
- InDesign
- AutoCAD
- After Effects
- Brand systems
- Retail design
- 3D viz
- Packaging
- VM
- UI / Web
- Art direction
| 2024 — NOW | Freelance Designer & Consultant | Independent · Miami |
| 2024 — 25 | Retail Development Manager, Americas | Swatch Group · Miami |
| 2023 — 24 | Retail Design Manager, Americas | L'Oréal · Miami |
| 2019 — 23 | Project Management & Visibility, Americas | Chopard · Miami |
| 2012 — 19 | LATAM & Caribbean Manager, Creative VM | Tiffany & Co. · Miami |
| 2006 — 12 | LATAM & Caribbean Manager, VM | Cartier · Miami |