I lead by doing. Fluent in SketchUp, Illustrator, Photoshop, Figma, and AutoCAD at a production level — I personally design 3D store environments, pop-up concepts, window installations, campaign identities, and brand guidelines for some of the world’s most demanding luxury houses. The work spans Bulgari, Tiffany & Co., Chopard, Cartier, and L’Oréal — from a thematic high jewelry window that sold through in a month, to an $8M flagship renovation on 5th Avenue, to freelance brand systems built from scratch for emerging brands across multiple industries.

I originate the concept, set the creative direction, and stay in the files until the execution matches the vision. That end-to-end ownership — from the first sketch to the moment someone walks through the door and feels it — is what I bring to every project.

Bilingual in English and Spanish. Based in Miami, deeply fluent in the cultural dynamics that shape retail and brand experience across the Americas.

Strategy first. Design second. Execution always.